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MAISON&OBJET PARIS’s OBJET
FAIRWORLD MAGAZINE

MAISON&OBJET PARIS’s OBJET hub is often referred-to by visitors as “the concept store of all concept stores”.

Its increased popularity is proof of the development of a more general approach to retailing, differentiated by expert, trendy selections. Visited by French and international retailers in search of inspirations and new concepts, these five sectors are a hotspot for unexpected discoveries, presenting an ever-changing offer of objects to be seen nowhere else.

On 45,500 sqm (489,800 sq ft), Halls 5A & 6 shows a very wide offering, with five sectors presenting collections by 800 brands. Their creative diversity reflects the variety of exhibitors, each with its own history and cultural background. To make sure visitors don’t miss out on the new products displayed in that Hall, the organisers have been very intent on improving visitor experience with every new show. In September 2016, circulation is made easier and exhibitors have better visibility thanks to:

  • Clearer borders between the five sectors, with different-coloured carpeting, bringing more structure to the Hall;
  • Several clearly-identified resting areas set up along the red path, providing rhythm during the visit and some breathing room in the Hall’s scenography;
  • Additional information desks to help visitors around the Hall.

 

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